What is Off page SEO
Off-Page
SEO is referred to all the search engine optimization activities which are
performed away from the actual website to increase the ranking. In simple
words, off-page search engine optimization activities are performed offline,
unlike on-page SEO activities. The commonly practiced off-site SEO actions
include branded searches, social media appearance, building backlinks, etc.,
This practice is an
indirect way to get the attention of Google and other search engines by showing
how trustworthy and reliable is your website. When search engines see that
other people are taking an interest in your website, this will immediately send
a message about your credibility and authenticity, which ultimately helps in
better ranking.
Off-Page SEO
Tricks:
Press Release –
Sending Press Release about your new product or brand to the high ranked
website can help generate leads to your business. The critical point here is to
pick the right site to publish your press releases from where you can drive
more traffic.
Roundup Posts – On
the other websites like Quora, you can share your knowledge and tag your
website link to get more viewers. You should occasionally do roundup piers to
get links and mentions. This method is more effective than traditional guest
blogging in some cases.
Get Interviewed –
If you are providing specific services or products, you can get yourself
interviewed on trending blog sites, YouTube channels, or even podcasts.
Suppose, if you are an SEO company, you can share your experience or trending SEO
tips in the interview. This will search engines that people are talking about
your brand and even helps in generating new leads.
Partner with Big
Brand – You might think of yourself as a big brand, but there are numerous more
prominent brands than you are present in the market. So, you should collaborate
with more famous brands and share space with them. Once your business logo and
a trending brand logo comes together, you can see a shift in your lead
generation rate.
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